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New UtilityGenius Pro account features now live!

A new UtilityGenius update is now live on the platform! This exciting update adds additional enhancements to our Pro subscription.

The following features are included in the update:

  • Search by Technology has been redesigned to make it easier to switch between product categories and technologies.
  • The addition of map visualizations to some LED categories in Search by Technology lets you quickly identify states where rebates are highest.
  • Rebate caps and eligibility information have been added to the Search by Technology CSV download.
  • You can now see custom program information in UtilityGenius! Toggle to custom programs on any state or utility page to see rate information, eligibility notes, and other information about a custom program in your area. (Downstream and midstream have also been renamed to prescriptive and instant, respectively).

The Pro subscription has been lowered in price, from $89/month to $49/month. It’s a great time to go Pro and try these new features, as well as get the chance to try additional features as we add them throughout the year. Visit the Pricing page to get started with a free week-long trial – no credit card information required! Discount will be automatically applied in the cart.

Analysis: 2023 Utility Business, Commercial & Industrial Rebate Trends

In early March, the team at Encentiv Energy hosted our annual Utility Rebates: What’s New in 2023 webinar, where we reviewed information about 2023 utility rebate trends including LED rebate program changes by state, product category, and program for both downstream and midstream. View the webinar →

The presentation also included information about various other technologies, such as networked lighting controls, horticultural lighting, HVAC, Ultraviolet Germicidal Irradiation, and Electric Vehicles, and the chargers powering them.

Information for the webinar was gathered utilizing our Encentivizer tools and our UtilityGenius platform, a free public platform hosting business, commercial, and industrial utility rebate program information. These tools are powered by our proprietary database which consists of thousands of utilities in the US and Canada that are analyzed and updated daily by our team of rebate experts, with tens of thousands of unique incentive calculations, as well as every detail you need to know on hundreds of thousands of qualified products.

The information presented was collected between Mid-February 2022 – End-February 2023 when most calendar year programs have completed their changes. Program changes were also filtered for the highest rebate value changes for each utility program product category over that period. Aggregate values are computed as a percentage change, averaged across each aggregation type, excluding programs that don’t offer commercial and industrial incentive programs.

LED Rebate Program Changes by State: Downstream

Downstream incentives, sometimes referred to as prescriptive, are rebates applied for and received by the end customer after the purchase of equipment. The application process can sometimes be paperwork intensive but are a mainstay in LED rebate program offerings, with almost all programs that offer energy efficiency incentives providing a downstream LED option.

Overall, we are seeing an upward trend when our data is mapped. States shown in green have seen positive changes of 5% or more, any yellow is indicative of a negative change of 5% or more, and those shown in dark gray have remained relatively unchanged.

Downstream - Mike Map-1
The highest percentage of change seen in our analysis was 48% and on the low end, approximately -22%. About 28 of the states are showing positive increases and 12 are negative. This is surprising, as the trend in downstream LED rebates has been relatively moderate over the past few years but we are seeing strong investment in these programs over the past few months and going into the 2023 program year. This is especially true in the South and Midwest, where we are seeing more utilities focusing on their downstream lighting programs.

LED Rebate Program Changes by State: Midstream

Midstream incentives are paid at the distributor level, with the discounts typically available to the contractor or a self-install customer at the point of purchase. The distributor provides the incentive through a discounted price and works with the utility directly to be reimbursed for the incentive, eliminating the paperwork requirements for the customer.

Overall, there has been more stability with midstream program rates this year with the number of states making increases, those that haven’t made changes remain close to even, at 13 vs 11, and only 5 programs decreasing rates and at a minimal level when compared to the increases.
Midstream - Steve Map-1
The color gradients on the map indicate the nature and magnitude of change with green representing incentive rate increases, with the most saturation showing over 50% (57.5% to be precise) in Oregon. Vermont showed increases last year and has continued that trend into 2023. The yellow gradient is representative of a decrease along the same scale but the changes here are all 15% or less.

Connecticut is an interesting situation, as they increased values last year, but we are now seeing their rebate rates reduced by approximately 8.4%. Differentiating between the gray tones, states in dark gray are those that have not changed rates since last year, while those that are light gray do not currently have a lighting midstream rebate program.

LED Rebate Changes by Program: Downstream

Getting down to the granular level of program changes of downstream changes for specific program:

  • The Evergy Missouri program increased incentives up to 90% for linear fixtures, both outdoor and indoor
  • In Chicago, Illinois, Commonwealth Edison, had another large rate increase similar to last year.
  • Tennessee Valley Authority (TVA) EnergyRight Solutions for Business program, which operates in Alabama, Georgia, Kentucky, Mississippi, North Carolina, Tennessee, and Virgina, has had sweeping increases of about 33% across the board, plus an additional increase for lighting specifically
  • Energize Connecticut generally trimmed their lighting incentives about 15% across all categories but compared to other territories these are still high rebates
  • In New York, Consolidated Edison (ConEd) saw a larger dip in their indoor and outdoor linear incentives as a way to readjust their portfolio in this long-standing program

Screen Shot 2023-03-30 at 4.03.20 PM

LED Rebate Changes by Program: Midstream

Taking a closer look at specific utilities that were driving these changes in midstream programs:

  • The Energy Trust of Oregon increased instant discounts by up to 50% for some of their most popular lighting products such as HID replacement lamps, linear replacement lamps, high/ low-bay fixtures, and exterior fixtures
  • In Efficiency Vermont we saw increases across the board last year and the trend has continued into 2023 with the program increasing incentives for high/low-bays and troffers
  • Public Service Electric & Gas, commonly known as PSE&G, in NJ made increases to many of their midstream rebates in their Business Energy Saver Program including troffers, linear replacement lamps, exterior lighting, and even screw-base lamps for 2023
  • The Energize Connecticut program increased incentives last year after starting a new program year but they have made slight reductions this year to troffers, troffer retrofit kits, replacement lamps for high/low-bays, as well as area and roadway luminaires. These changes are likely a way to adjust for the products that are being purchased through the midstream program, as well as looking at other measures
  • Rocky Mountain Power’s Wattsmart midstream program in Idaho and Wyoming made reductions to incentive levels last year and now we are seeing similar reductions in Utah this year. The Utah midstream program has made reductions to the incentive levels for screw-base lamps and area and roadway luminaires

Screen Shot 2023-03-30 at 4.03.29 PM

EISA Impacts

The Energy Independence and Security Act has been around since 2007, but two recent actions are having an impact on lighting and rebate programs. First, the DOE is requiring all general service lamps (GSL) to meet the LED standard of 45 lumens per watt. Second, they have amended the definition of GSLs to include most A-line, globe, decorative and reflector products.

Many energy-efficient CFLs and LEDs already meet the 45 lumens per watt requirement but this change will phase out halogen lighting products. It also adjusts the inefficient baseline used to calculate claimable energy savings for GSLs. This decreases the potential energy savings gained for the incentives provided on GSLs but it does not eliminate the savings.
These changes are having the greatest impact on residential rebate programs right now which may be why we are seeing increased incentives in other lighting categories on the commercial side of these programs. This will also impact GSLs in commercial rebate programs, with Massachusetts already slated to drop GSLs as of July 1, 2023.

LED Rebate Program Changes by Product Category: Downstream

Looking at the category level, for this analysis we took a look at every program across the US and the values are unweighted averages. An interesting pattern emerges when looking at the measures with the most significant increases for downstream programs, they are focusing on larger lighting elements like outdoor and parking lot lighting. Typical measures such as bulbs are seeing less of an increase due to several factors including more incorporation into midstream programs and also the impact of inflation and supply chain issues.

LED Rebate Program Changes by Product Category: Midstream

Similar to the downstream categories, we are looking at trends from category to category across the US and the values presented are unweighted averages across all utilities.

Aligning with the longevity of the rebates provided for this product category, first in downstream programs and then in midstream programs, screw-base categories are being reduced. This also may reflect the impact EISA is having on this product category as we discussed earlier in the presentation so we will continue to monitor that. In addition, fixtures like high-bays and troffers are seeing the largest increase for products in midstream. This coincides with downstream programs recently shifting focus for these products, transitioning them into midstream programs and often with higher incentives compared to last year.


As there continues to be more focus on electrification, programs and incentives will continue to grow and expand for heating, ventilation, and air conditioning categories.

300+ programs, 830 utilities, 13m US business customers, 47 US states+DC, 9 CA provinces

Analyzing downstream rebates for HVAC, programs are almost as widely-distributed in commercial space as lighting. The overall trend is largely up, with a general rise in rates of about 20% year over year. This data is focused on electric incentives only and excluding chillers, which we just added into our database at the end of last year.
HVAC Map-1

Mentioning TVA again, they have recently doubled their rates on a per ton basis for primarily heat pump and VRF systems. Connecticut has also launched a program, focused on heat pumps, raising rates to $250/ton and in a fuel-switching situation a business owner can apply for an additional electrification incentive of $2250/ton.

Find more information about HVAC incentives on UtilityGenius →

Ultraviolet Germicidal Irradiation

Ultraviolet Germicidal Irradiation (UVGI) is not a new technology but is newly incentivized. It is used most often to purify air and to keep heating or cooling coils clean in HVAC installations. Along with fresh air ventilation and filtration, UVGI is most notably recognized for its ability to remove pathogens from the air, including COVID-19. This is where utilities are beginning to incentivize, for the non-traditional and very specific application of eliminating air-borne pathogens in HVAC ductwork. At present, most states seen here incentivizing this technology are members of multi-utility programs.

Networked Lighting Controls

Networked Lighting Controls incentive coverage has remained relatively unchanged over the year, seeing more adoption in the midwest and western side of the country. There are a wide variety of calculation methods for this technology across the programs that are currently offering incentives and often require DLC NLC listing to qualify.

Horticultural Lighting

Since last year we have seen more programs incentivizing this led technology, including the addition of utility programs in Washington, Idaho, Oklahoma, and Louisiana. There has also been an uptake in programs adopting energy savings-based rebates, creating a much more diverse incentive landscape. States shown below in dark green have programs calculating incentives based on energy savings or reduced kWh, states in yellow have utilities incentivizing with per fixture rates, and states in light green have a mix of both across their programs.

The biggest driver for these changes is the increasing viability of LED technology for horticultural applications, with newer operations like indoor vertical farming and cannabis moving toward LED options.

Electric Vehicles & Chargers

Over the past year, we have seen a saturation of utility-level incentives for both Electric Vehicles and the chargers powering them, with programs available in almost every state! As our first venture into tracking utility rebates outside of the commercial space, these programs include traditional residential EVs, as well as commercial vehicles and forklifts, and chargers of every level.


Kelli DeThomas
Kelli DeThomas
Product Manager, Encentiv Energy

Take the next step toward completing your energy efficiency projects with UtilityGenius: Projects

Take the next step toward completing your energy efficiency projects with UtilityGenius: Projects, a tool to help you scope your next lighting upgrade and see energy savings, carbon dioxide reduction, ROI, and your payback period including rebates!

Once a project is created, generate a PDF proposal to share with colleagues, contractors, and customers to help them make the most informed project decisions and discover additional savings available to them.

Do you already have buildings created with us? Link your projects to your buildings for an easier and more customized experience. Look for multi-site functionality coming later this year!

All of the features included in this exciting update are still free to use. To take advantage of the new features, users will need to make a UtilityGenius account. Don’t worry – it’s free and takes less than a minute to create!

Head to our Resource Center for a detailed user video or start your first Project now.

Not Your Average HVAC Incentives: An Overview of ERV, ARC, and UVGI

Utility incentives for efficient HVAC systems are nothing new, but there are new and exciting incentives available from utilities that go beyond a traditional HVAC replacement!

Over the course of the next three newsletters, we will be covering three different technologies that electric utilities are incentivizing which improve HVAC efficiency:

  • Advanced Rooftop Controls (ARC)
  • Energy Recovery Ventilation/Heat Recovery Ventilation (ERV/HRV)
  • Ultraviolet Germicidal Irradiation (UVGI)

For this analysis, we will tap into our UtilityGenius database for incentive information. We recently expanded our UtilityGenius HVAC information to include Chillers. We are further expanding our incentive tracking to include Economizers, Demand Controlled Ventilation and Advanced Rooftop Controls, as well as adding new measures for Variable Air Volume Terminals, Energy Recovery Ventilation, Heat Recovery Ventilation, and Ultraviolet Germicidal Irradiation.

In this article, we will provide a quick overview of the technology and the incentives landscape, then go into more detail in the subsequent articles.

Advanced Rooftop Controls

Advanced Rooftop Unit Controls (ARCs) are digital systems that give you better control over your HVAC system. Most existing rooftop units (RTUs) have constant speed fan systems and lack sensor-based ventilation controls. This can leave fans running at a constant speed, regardless of a building’s heating, cooling, and ventilation needs, resulting in higher energy usage and costs. By implementing ARCs like demand control ventilation (DCV) and switching to VFD/VSDs, you can significantly improve a RTU’s efficiency, giving it the ability to optimize performance and respond to different heating, cooling, and ventilation requirements.

ARC is the most well-covered technology out of the three from a utility incentive perspective. Incentives are still more well supported west of the Mississippi, but we are seeing where some major Midwest and Southern utilities are adding ARC to their portfolio of energy efficiency measures.  Some Canadian utilities support ARC as well.

Energy Recovery Ventilation (ERV)/Heat Recovery Ventilation (HRV)

HVAC systems condition air from the outdoors, making the air hot in the winter and cool in the summer. An ERV has two separate air paths that keep the fresh air and exhaust air from mixing. In the summertime, for example, it allows the cold exhaust air to precondition the hot humid air coming in from outdoors. The same principle applies in the wintertime, but in reverse. Overall, this reduces the amount of energy used by allowing your HVAC system to work more efficiently. The benefits of a high-efficiency ERV unit will apply to practically any business in an air-controlled space. HRVs and ERVs are similar devices in that both supply air and exhaust stale air while recovering energy from the exhaust air in the process. The primary difference between the two is that an HRV transfers heat, while an ERV transfers both heat and moisture.

ERV/HRV are relatively newer entrants into the HVAC utility incentive space. Electric and gas utilities can offer incentives in this area.  On the electric side, these technologies are supported in a scattershot manner across the US and Canada. Maine, Florida, and investor-owed, municipalities and cooperatives in the Midwest all have robust support, at least prescriptively.

Ultraviolet Germicidal Irradiation

Ultraviolet germicidal irradiation (UVGI) is not new technology.  It has been around in commercial applications for almost 100 years. UVGI has been used for decades to purify air in hospitals and labs that need to ensure microbes aren’t introduced or distributed by the ventilation system. UVGI is also used in a less intense installation to keep cooling coils clean and free of biofilms. UVGI can be used in-room as part of an upper-room disinfection system, portable air cleaner, or surface disinfection. The history and means of using UVGI for pathogen control in building ventilation systems and rooms is well-documented. Along with fresh air ventilation and filtration, UVGI is one of the best proven technologies for removing pathogens from the air, including COVID-19.

Utilities’ incentives for UVGI so far have been limited to a very specific application: to eliminate air-borne pathogens in HVAC ductwork. The energy savings case appears to be that UVGI is more energy efficient than other approaches for high intensity ventilation. The US Department of Energy (DOE) is currently studying this technology and investigating product certification standards. We will review the details of the utility incentive approaches and where the DOE is in a later article.

We will dive into the details with each of these technologies in upcoming articles. Stay tuned to this newsletter to see when they’re released. Please leave a comment if you have a preference as to which technology you would like to see profiled first.

These technologies will also be released on UtilityGenius over the next few weeks to be viewed on a utility by utility basis. To receive notification of these releases, be sure to create a free UtilityGenius account.



Mike Cham
CTO, Encentiv Energy 


UtilityGenius Buildings is here! Rebate geniuses, get ready to level up your expertise!

With our new Buildings functionality, get rebate information delivered to your (virtual) doorstep. Customize your experience even more by creating cards for the buildings and properties most relevant to you. The ability to manage all of your properties and track incentive changes in one place will save even more time on your journey.

Here’s what Buildings bring to the UtilityGenius experience:

  • Create Building cards with information including the address, utility provider, building type, and kwH rate.
  • Create multiple buildings at once with a CSV upload.
  • Make it easy to filter your buildings by adding custom tags.
  • Get notified about incentives for each of your buildings with an indicator on your building cards.

Follow the gif below to learn how to set up your first (and your second, and your third…) building cards!


For each building you create, you can also download an interactive pdf report highlighting any information you provided for the building, as well as a summary of rebates in each technology category and redirects to get more specific information.

Building-download-report (1)

All of the features included in this exciting update are still free to use. To take advantage of the new features, users will need to make a UtilityGenius account. Don’t worry – it’s free and takes less than a minute to create!

UtilityGenius Widget Launches on ENERGY STAR® Website

Starting on August 16th, utility rebate information for products specific to commercial and industrial buildings will be available on the U.S. Environmental Protection Agency’s ENERGY STAR® website through a new partnership with UtilityGenius, North America’s leading place for commercial and industrial rebate research. The partnership will bring UtilityGenius’s full search functionality to ENERGY STAR’s website, making it easy for commercial and industrial users to find the utility rebate information they need in one place.

“Rebates for efficient commercial equipment can help building owners and managers make deeper investments in energy efficiency,” said Cindy Jacobs, chief of the ENERGY STAR Program for Commercial Buildings and Industrial Plants. “By making their UtilityGenius commercial and industrial rebate finder tool available on the ENERGY STAR website, Encentiv Energy makes it easier for owners and managers to find these rebates and save energy, save money, and protect the environment.”

UtilityGenius, powered by Encentiv Energy, simplifies the rebate journey. A database with up-to-date commercial and industrial rebate information for the 3,000+ utilities in the United States and Canada allows users to search by zip code, state, or utility name quickly and easily. Rebate estimates are tracked for a variety of technologies, including lighting, HVAC, building controls, electric vehicles, and more. Users can also research rebate-eligible products within the platform to ensure that they don’t miss out on potential rebates.

“The major barriers to upgrading buildings with more efficient products are affordability and lack of awareness,” said Steve Moritz, president and CEO of Encentiv Energy. “This partnership will allow us to reach more people with information about rebates, help them find the most energy efficient technology available, and where eligible products can be purchased. By making the journey as simple as possible, we’re enabling people to choose more efficient alternatives for their projects.”

The widget can be found in the “Finance Energy Efficiency Projects” section of the ENERGY STAR website.



ENERGY STAR® is the government-backed symbol for energy efficiency, providing simple, credible, and unbiased information that consumers and businesses rely on to make well-informed decisions. Thousands of industrial, commercial, utility, state, and local organizations—including nearly 40 percent of the Fortune 500®—rely on their partnership with the U.S. Environmental Protection Agency (EPA) to deliver cost-saving energy efficiency solutions. Since 1992, ENERGY STAR and its partners have helped American families and businesses avoid more than $500 billion in energy costs and achieve 4 billion metric tons of greenhouse gas reductions. More information about the impacts of ENERGY STAR can be found at

About UtilityGenius

UtilityGenius is the leading place for commercial and industrial utility rebate information. As part of Encentiv Energy’s mission to make energy efficiency accessible and affordable, UtilityGenius is available online for free. Quickly and easily research utility rebate programs and get rebate estimates for energy efficiency projects in commercial and industrial buildings. Users can search for information in the United States and Canada by zip code, postal code, state, or product category in one place. Users can even find rebate-eligible products in the tool to make research simple and ensure no one misses out on potential savings. Get started at